12 July 2024
Launching a SaaS marketing site your sales team will love
A step-by-step approach to SaaS website design that keeps messaging, UX design, and conversion goals aligned from idea to launch.
Clarify the jobs-to-be-done
Every SaaS website design should prove three things fast: who you help, what pain you remove, and how the product behaves. Interview customer success, peek at high-performing demos, and mine reviews. This is the raw material for headlines, demo flows, and objection handling.
Plan your page hierarchy
Think of landing page design as modular storytelling. Homepage for positioning, solution pages for personas, features for proof, resources for education. When each module has a goal—qualify, convince, convert—you avoid design bloat and keep the narrative sharp.
Prototype the mobile experience first
Mobile-responsive design forces prioritisation. It also mirrors how busy buyers actually research. Keep CTAs sticky, pin the most persuasive UI design at the top of the screen, and ensure the demo form never hides behind a hamburger menu.
Pair content with interaction
Replace static screenshots with looping UI patterns that show how the tool works. Annotate them with microcopy, add keyboard-friendly controls, and pair with social proof. These small moments make abstract concepts tangible without needing a sales rep on every call.
Engineer for speed, SEO, and accessibility
Modern buyers expect fast, inclusive experiences. Compress assets, lazy-load video, and audit colour contrast. Structured data and semantic markup help you own branded SERPs, while accessibility proves you take all visitors seriously.
Do that, and your SaaS website becomes more than a brochure—it becomes an always-on revenue teammate.***