Case Study · Interior Design
FOSS Interiors — a project-led website for a York interior design studio.
FOSS Interiors needed a website that could let its work speak visually while still giving prospective clients enough information to understand the service and make an enquiry.
The project focused on balancing strong imagery with clear navigation, service content and an enquiry journey suited to a design-led business.
The challenge
A portfolio alone does not answer the practical questions a client has.
Interior-design websites need to create an immediate visual impression, but a portfolio alone does not answer the practical questions a prospective client has. The website therefore needed to showcase completed work while making services, credibility and the next step easy to find.
The approach
Project-led visuals with a clear path to enquiry.
Project-led visual design
Use strong project imagery as a core part of the experience rather than decoration around generic marketing copy.
Clear service journeys
Organise content so visitors can understand what FOSS Interiors offers and move naturally from inspiration to service information and enquiry.
Local search foundations
Structure relevant service content so search engines have clear context about the business and its York location without filling pages with repetitive local keywords.
Enquiry-focused calls to action
Give visitors obvious routes to make contact once they have seen enough of the work and services to decide they want a conversation.
What we delivered
A gallery-first experience with a structured route to enquiry.
- ✓ Gallery-driven presentation for residential and commercial projects
- ✓ Streamlined enquiry form to capture scope, budget, and timeline
- ✓ SEO-friendly service pages with local signals for York and surrounding areas
Outcome
A clearer digital showcase.
The completed site gives FOSS Interiors a clearer digital showcase for its work and a structured path from project inspiration to service information and enquiry.
Contact
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- ✓ Mobile-responsive design and accessibility-first builds
- ✓ SEO-friendly website design, technical setup, and speed optimisation
- ✓ Ongoing care, security, hosting, and analytics reporting